Typographic Voice

12:49:00 AM


1.     An interesting piece from an ad campaign by http://www.greenpeace.org.uk/files/po/index.html. In this ad campaign, you see the same style as the Kit Kat chocolate bars.  The type style and letterform proportions and colors create and instantly recognizable connection with the Kit Kat bars. You may even see the word Kit Kat before actually reading the written message. Your familiarity with the brand draws an instant connection giving you a second look.


2.     Craig Ward and his had-drawn style are unique. The message is edgy and about a sports fan willing to go to death for their benefits and support. The design of the typography creates tension and makes the viewer uneasy. The message is obviously unhappy. The spacing of the words and letters provides different clusters that bring you to a particular flow to the end of the statement.  The color choice is of fleshy blood quality that probably would not have been as effective on a shaved model.



3.     Si Scott shows his uniqueness of his design voice. He diverged from a common typeface and made it a unique experience. Everything is constant and well planned so your eye is drawn from one area to another in continuation.  The composition is treated as a whole by the way a gradient is applied to a group rather than individual letters or words. This creates harmony in the type. The floral interacts with each of the letters as well.



4.     Yulia Bridskaya’s work shows examples of working with the figure and type being that the figure is obviously the focus while the type is being defined. The style of the type is in context with the images that the words are creating to display a massage. There are visible examples of the continuation principle as the eye is being led from one space to another.


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