Theory of Symbol and Logo: Japanese Inspired Logo

9:14:00 PM

Ai-Kon Logo
Medium: Adobe Illustrator
2012
It is finally revealed, my logo for my senior capstone. In order to understand the culture of Japan and how it works, my first attempt was to create a logo for all my future pieces of my senior capstone. Of course, since this is Japanese I wanted to create a logo incorporating an interpretation of their language. According to Pierce's idea on the types of signs, this is considered a "symbol" because my logo represents something in particular. Point blank.

According to W. J. T Mitchell 'Image and Word’, he examines the relationship between imageless and words. One can evoke the other by creating various forms of formalism and its context can come from experiences. For example, you can see my logo and instantly think it is a Japanese symbol of some kind. By doing so, a person used what they know or seen about what a Japanese symbol and lettering is and applied it to the look of my logo. This is by not telling what my logo is in the first place.

In order to create my logo, I first wrote the letters 'a' and 'k' using Arial font and link them close together as one icon. This creates a straight vertical line down the middle with a basic circle connecting that line on the left hand side with a curved implied line sticking above it. On the right hand side the two slanted lines are formed to a point next to the straight line. Then, I started to transform each letter in Adobe Illustrator to form a Japanese symbol. The straight line down the center is still straight, but the lines on the right hand side are now curved creating movement. This is the same with the curved line on the left hand side. In order to get into my main topic of Japanese street fashion, I have to first get the basis of the Japanese culture, which is their language.

Also, I failed to mention that this has iconography from A D'Alleva. D'Alleva states "iconography is the study of images at its simplest level". Even though iconography and iconology are used interchangeably, they are referred to different districts processes of interpretation. This logo only pertains to iconography because it has a district representation to Japanese culture, mainly language. It it an symbol.

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